"We are not selling clothes..." said Renso Rosso.
In diesel's advertisement, it is not difficult to find that social, political issuEs are the focus.
It is actually the prevailing "life style", which reflects the current living reality, is the brand selling.
Hence the color of the soul - hard advertisement is analysed.
Here below are the color palette of the ad in recent years.
When flipping through the color used, it's obvious to see the pattern of color combination.
08SS
Live Fast
Advertising Agency: Marcel, Franc - by Laurie Bartley

07 Oct
Fuel for Life
Advertising Agency: FFL (Fred Farid Lambert), Paris, France- by Nick Knight

07FW
Human After All
Advertising Agency: Marcel, Paris, France

07SS
Global Warming Ready
Advertising Agency: Marcel, France - by Nicholas Chauvin/ Romin Favre 
05FW
Diesel Jeans
Advertising Agency: Marcel, Paris, France





05SS
The Future - A musical to believe in
Advertising Agency: Kesselskramer Amsterdam






04 SS
Society of Nature Lovers
Advertising Agency: Kesselskramer Amsterdam
" Nature. Love it while it lasts. Join the Diesel Society of nature lovers at www.diesel.com"

03FW Today We Work Hard
Advertising Agency: Kesselskramer Amsterdam






03SS
Freedom
Advertising Agency: Kesselskramer Amsterdam
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