Saturday, November 15, 2008

09FW Theme Decision

Continuing the "individual persue of pleasure" and "daydream of impossible", and embedding the financial crisis and social pressure, I would try to create a theme of "Guiltless" in which the people doing something illegal out of their pursue of dailylife accessories which are too expensive to afford. The mood need to be bright enough to express "we are doing something right for living!"
To follow the routine of Diesel color patten, a shocking color, a pair of analogous colors and some neutral colors should be chosen for a collection.
Allora, I have tried below combination:

Finally, the colors are chosen for following reason:
Bright green - nature and hence innocent feeling; meaning "doing right".
This green color is very important because it is predicted from the trend of Diesel
06FW - red
07FW - Purple
08FW - Turquoise
So if we continue to shift the color wheel, it would be the green color!
Violet - generating the "envy" and "greedy" feeling of humanity. It could help to balance green color.
Pink - analogous to Violet and promoting "innocent".
****The above 3 colors have similar level of value, but green and pink have relatively higher chroma. It is very important to use high chroma color, so as to express youth fantasy.

Black - Very dark neutral color to intensify the dominant colors.
Gray - Neutral color to harmonize colors.
Brown - Neutral color to harmonize colors.

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